Join
us for a dynamic, hands-on workshop designed to strengthen your media
relations expertise. Learn directly from seasoned journalists and
communication leaders how to craft impactful messages, deliver confident
interviews, and navigate tough questions with poise. From mastering
sound bites to avoiding common pitfalls, this event will prepare you to
represent your district effectively in any media situation.
Topics covered:
Crisis Communication & School Safety, Building a Strong Partnership
with the Superintendent, Proactive vs. Reactive Communication, Managing
Social Media & Digital Communication, Best Practices for Positive
Media Coverage, Lessons Learned from Past Media Challenges, Engaging
with Parents & Community Members, Balancing Transparency &
Confidentiality
Participate in the morning session, afternoon session, or stay for the full day of training.